B2B commerce + systems

Shopify B2B ecommerce connected to sales and operations

Design and implementation of Shopify B2B ecommerce with customer accounts, catalogs, pricing, approvals, ERP, CRM, automation and sales workflows.

A B2B ecommerce store is not a B2C shop with hidden prices. It must respect company accounts, catalogs, terms, roles, approvals, tax, payments, orders and internal systems. We design the operation around professional buyers and the sales team.

What we solve within the engagement

Scope follows the business constraint. These capabilities can work together without separating strategy, delivery and measurement.

01

B2B discovery

Accounts, roles, catalogs, prices, credit, tax, orders, approvals and exceptions.

02

Shopify architecture

Account model, storefront, navigation, permissions and features matched to the operation.

03

Business integrations

ERP, PIM, WMS, CRM, payments and logistics with clear sources of truth.

04

B2B growth

SEO, content, acquisition, nurturing, analytics and automation adapted to longer buying cycles.

Catalog and operation for Shopify B2B ecommerce

From opportunity to measurable improvement

01

Diagnose

We review the business, data, platform, acquisition, conversion and retention to find the constraint that matters.

02

Prioritize

We rank opportunities by impact, evidence, effort, risk and dependencies, then turn them into an executable roadmap.

03

Implement

Strategy, design, development and activation work against one commercial objective and one measurement plan.

04

Improve

We measure revenue, margin, conversion and learning. Every cycle ends with a clear next decision.

Questions worth answering before we start

Is Shopify suitable for B2B ecommerce?

It can support many B2B models when catalog, pricing, accounts, checkout and integration complexity are defined early. Fit depends on the operation and Shopify plan.

Can Shopify connect to an ERP?

Yes, through connectors or custom integrations. We first define the source of truth for each field and how failures, retries and discrepancies are handled.

Does B2B ecommerce replace the sales team?

Usually it extends it. Self-service reduces repetitive work while sales retains relationships, negotiation and complex opportunities.

Start with the constraint that costs the most.

Share the current situation and we will prepare an initial view across platform, marketing, data and operations.

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